Overview

Crisis Communication & Media Management

Handling the media effectively is a dimension of business leadership. For company executives to face the media without preparation and practice is sheer negligence. In today’s world with TV, radio, newspapers, magazines and multimedia increasingly watchful, no one can afford to be exposed without the core techniques of knowing how to communicate with journalists. Media training is essential for all companies and organizations. Nobody is immune from media attention.

There are two sides to every story. By the same token there are two sides to every crisis. The first is the actual crisis, which lasts for a specific period of time. The media repercussions however, could last for years. Managing the media in times of crisis is just as important as handling the crisis itself. If managed effectively, the media can be your strongest ally otherwise your prime nemesis.

Our trainers have been trained by leading international Public Relations Consultants for conducting this workshop and managing media in the event of a crisis for the clients. Since then we have evolved and devised specific bespoke workshops. This workshop has been used to train not only Companies, but also governments all over the world.