Introduction to Crisis & Issue Management & Risk Communication: Participants will learn the fundamental concepts of crisis communication, and of communicating risk information in a presentation supported by slides and videotape examples. This foundation will put into play throughout the day. The program is aimed at providing an introduction to basic media handling skills and major differences among types of media.
Message Strategy Development: Knowing what to say is as important as how it is said. Developing appropriate messages that will positively impact the situation is a skill. Time will be devoted to working with participants to develop effective message strategies for the news media, and in preparing for news media interviews with an eye toward containing the crisis and adding an element of corporate control over the messages carried by the news media.
Media Handling Do’s & Don’ts: A detailed presentation and group exercise to help participants understand how a reporter thinks and acts during an interview. Key techniques will be revealed and discussed, and later demonstrated through examination of actual interviews by business executives and government leaders from around the world.
The workshop will enable participants to understand how to:
Deal with negative or aggressive reporters effectively
Turn negative points to positive ones
Proactively deliver corporate objectives and / or key selling points
Protect confidential information and still provide a good story
Strengthen skills of communicating in simple language
The participants are educated to better understand the media through presentations, real-life examples and in person experience. The participants are then trained in media management using similar tools. The learnings can then be applied to issue and crisis management. Videos and presentations are used with experienced input.
The participants are taught how to effectively communicate with all stakeholders both internally and externally during extraordinary circumstances. For this purpose they are taught how to create communication processes in issue and crisis management. How to select and assemble a team and guidelines for spokespersons to handle crisis and issues are also taught. Roleplays are implemented along with the tools used throughout.
To educate in effective social media communication during a crisis or issue. The importance of social media especially when an issue emerges or during crisis situations. How it can be used as an effective tool for reputation building and information gathering in normal times. The module is conducted by trainer with experience in this area specifically.
Role-play Exercises: For the learning to become part of everyday life, participants will need to try their new knowledge in hypothetical situations. A crisis situation will be established at the beginning of the day’s session, and will be the focus of all role-plays for the entire day. As in any crisis or issue, the situation can take many twists and turns that executives will need to manage and communicate about.
Adarsh Ayaz 