Objectives

To help executives understand the nature of a crisis, and provide them with fundamental approaches which have proven successful over the years.

To familiarize executives with the fundamentals of issue communication, and approach to communication in situations in which public fear and anxiety are aroused.

To educate executives about the motivations, needs and tactics of the news media.

To train the participants in managing the media.

To teach effective communication techniques during crisis and issues, both internally and externally to all stakeholders.

To provide realistic role-play practice designed to fine-tune newly learned skills and understanding.

To establish communication processes in issue and crisis management.

To establish criterion for selecting and assembling crisis management team. Including tips for spokespersons to handle crisis and manage issues.

To educate in effective social media communication during a crisis or issue.